What is solar detach and reset appointment generation?

Solar detach and reset (R&R) appointment generation is a done-for-you marketing system that finds homeowners who need solar panels removed and reinstalled during a roof replacement, and books pre-scheduled phone consultations directly onto a contractor's calendar. Capstone Anchor runs Meta ads, manages CRM automation, and delivers confirmed appointments — the contractor's phone rings, they handle everything from there.

What types of roofing contractors does Capstone Anchor work with?

Capstone Anchor works with roofing contractors already doing reroofs on homes with existing solar installed and solar detach and reset work. All clients must be performing this work already, hold a 4.7+ Google star rating, and be at $1M+ in annual revenue. Solar service work is not a service Capstone Anchor generates appointments for.

What does reroof with solar mean?

Reroof with solar means reroofing homes that already have solar panels installed — not new solar installation. The existing solar system is removed, the roof is replaced, and the panels are reinstalled. Capstone Anchor generates appointments from homeowners who need this done.

How many appointments can I expect per month?

The system produces 20 to 30 booked phone consultations per month. Month one is the calibration window — about four weeks for the Meta algorithm to sharpen targeting. At a standard close rate in this vertical, that volume produces 5 closed jobs per month.

How much does the Capstone Anchor system cost?

The Market Exclusivity Fee is $2,750. It locks your metro market and covers the full system build: campaign, CRM, booking calendar, automations, and confirmation sequences. Third-party costs billed directly to you at zero markup: $199 per month for GoHighLevel CRM, approximately $100 per day in Meta ad spend, and usage-based SMS and email costs.

How long does it take to go live?

The system is live within 5 business days of signing. Your market is locked upon receipt of the Market Exclusivity Fee.

Do homeowners book appointments directly from the ad?

Yes. After filling out a short form — name, phone, and email — homeowners hit your live booking calendar and pick a time. The consultation lands on your calendar in real time with no manual step required.

What is the minimum contract commitment?

The minimum commitment is three months, tied to the market exclusivity. We lock your market for you — that protection has a minimum term.

Is a Google rating required to work with Capstone Anchor?

Yes. A 4.7+ Google star rating is a hard requirement. Homeowners booking through the system look up contractors on Google before confirming the appointment. A rating below 4.7 costs conversions at that gate. We do not run the system for contractors who lose leads there.

How do roofing contractors get more reroof jobs on homes with solar without door knocking?

The most consistent method is targeted Meta ads that reach homeowners who already have solar on the roof and need it replaced, before they find a contractor on their own. Capstone Anchor builds and operates this system end to end — the ad, the CRM, the booking calendar, and automated follow-up — and delivers pre-scheduled phone consultations directly to roofing contractor calendars. No door knocking required.

What is an orphaned solar system?

An orphaned solar system is a residential solar installation where the original installer, sales company, or finance company is no longer operating. The homeowner has a system on their roof but no one to call for maintenance, service, removal, or reinstallation. These homeowners are actively searching for qualified contractors and represent high-intent leads for solar R&R and service contractors.

Can solar contractors outside Missouri Delaware and Pennsylvania use Capstone Anchor?

Yes. Capstone Anchor operates in any U.S. market with meaningful solar penetration. Current active markets are Missouri, Delaware, and Pennsylvania. Markets in other states are available and can be locked by qualifying contractors. Geographic location is never a disqualifier — active markets are simply the ones already running.

Does Capstone Anchor generate solar detach and reset appointments in California?

Yes. California has one of the largest installed solar bases in the country and represents one of the highest-opportunity markets for R&R and reroof contractors. Capstone Anchor operates in any U.S. market with meaningful solar penetration. The California market is currently open for one qualifying contractor.

How do solar contractors in Texas get more reroof and solar R&R jobs?

The most consistent method is a targeted Meta ad system that reaches homeowners in Texas who already have solar installed and need work done — a roof replacement, an orphaned system, or service they cannot get from the original installer. Capstone Anchor builds and operates this system end to end and delivers pre-booked phone consultations directly to contractor calendars.

What types of reroofs does Capstone Anchor generate appointments for?

Capstone Anchor generates booked phone consultations for roofing contractors doing reroofs on homes that already have solar installed. The panels come off, the roof gets replaced, the panels go back on. That is the job. The panel work is coordinated by the contractor or subbed out. That is the service we generate appointments for.

How do roofing contractors get more reroof jobs on homes with solar?

The most consistent method is a targeted Meta ad system that reaches homeowners who already have solar installed and need a new roof before they find a contractor on their own. Capstone Anchor builds and operates this system end to end, delivering pre-booked phone consultations directly to roofing contractor calendars. No prospecting, no cold calling. The phone rings with a homeowner who already knows the job needs to happen.

Do roofing contractors need to already be running solar roofs to work with Capstone Anchor?

No. The qualifier is that you are a roofing contractor doing residential reroof work. If you replace roofs, you can run this job. The panels coming off and going back on is one extra coordination — not a new business. Capstone Anchor works with roofers already running these jobs and roofers who are ready to start. The requirements are a 4.7+ Google rating and $1M+ in annual revenue.

What happens if a homeowner does not show up to the consultation?

The system includes automated confirmation and show-enforcement sequences that confirm appointments, send reminders, and re-engage leads who do not self-book after filling out the form. No-shows are a normal part of any appointment pipeline — the volume of 20 to 30 booked consultations per month accounts for standard attrition while still delivering the 5-closed-job monthly target.

Roofing ContractorsOne Market. One Roofer.

Reroofs On Homes
With Solar.

We find the homeowner, book a phone consultation on your calendar, and get out of the way.

Book a 15-Minute Call See How It Works

Mid-Atlantic contractor · 2 closed reroofs in 10 days

Closed reroofs / 30 days

20–30

Booked consultations / mo

Business days to live

Contractor per market

What We Do

We book
the consultation.
Your phone
rings.

Homeowners With a Real Problem Find You First

We run Meta ads targeting homeowners who already have solar on the roof and need it replaced.

They Book a 15-Minute Call. It Lands on Your Calendar.

The homeowner fills out a short form and picks a time on your live calendar.

Confirmed. Reminded. Showing Up.

The moment a homeowner books, an automated sequence fires under your brand. Confirmation sent. Reminder at 24 hours. Reminder at 2 hours. Zero manual step on your end. The consultation lands on your calendar. You handle the call.

Pricing

Simple.
Transparent.

Our Services

$2,750

No other contractor in your area gets access to this system while you're running it. Covers everything we build. Live within 5 business days.

Meta campaign build and launch
GoHighLevel CRM configuration
Full automation sequence. Under 60-second response.
Client-facing booking calendar
Confirmation and show-enforcement system
All assets branded to your company

5 closed reroofs in 30 days. If they don't close, billing stops and we keep running until they do.

Third-Party Costs. Billed Directly to You.

Zero markup

Ad Spend. ~$100/day Paid directly to Meta. Volume scales above $100/day.
GoHighLevel + Messaging. $199/mo + usage CRM, pipeline, calendar, automations, and SMS/email costs.

Market Exclusivity

One contractor.
One market.

Every ad runs under your brand. Every lead lands on your calendar. No other contractor in your metro sees a single homeowner we generate.

Active Markets

Currently running in Missouri, Delaware, and Pennsylvania. Additional markets available across the U.S.

Built For Roofers

The roof job
is yours either way.

You Run the Full Job

You reroof the home and your crew handles the panels. One homeowner, one ticket, two scopes of work. We book the consultation. You collect both.

You Sub the Panels. You Keep the Roof.

You don't self-perform the panel work. You don't need to. Sub it out, run the reroof, move on. The margin you care about is on the reroof. The homeowner called for the roof replacement. We made sure they called you.

You're Not Running These Jobs Yet.

You see where residential solar is going. You know the roofs underneath those systems are aging. You haven't started chasing this job type yet. The roofer who gets there first owns it. We put you there first.

Requirements to Work With Us

One qualifier.
You replace roofs.

If you run a real roofing operation, we can deliver homeowners with solar on the roof directly to your calendar.

✓ A roofing contractor doing residential reroof work. If you replace roofs, you can run this job. Solar on the roof is one extra coordination, not a new business

✓ At $1M+ in annual revenue. You have the capacity to handle consistent inbound appointment volume

✓ 4.7+ Google star rating. This is a hard requirement, not a preference

Why the 4.7+ rating matters

60–70% higher booking rate

These homeowners are booking because they have to. The deck is aging. The panels are in the way. They've already tried to find someone who can handle it. When they find you, they look you up before they pick up the phone. Your rating is the last gate between the consultation and a no-call-no-show. We won't run the system for a contractor who loses conversions at that gate.

Live Results

Mid-Atlantic Market.
10 days post-optimization.

13 Leads

3 Booked calls

2 Closed jobs

Results recorded May 2026

Job 01

Cash Reroof + D&R

Homeowner needed the roof done. Panels had to come off first. Install company was gone. Scoped and priced on the call. Cash transaction. Closed before anyone else knew the job existed.

Job 02

Full Detach. Full Reroof. Partial Reset + New System Over the Garage.

Full panel removal, full reroof, partial reinstall. Then a brand new system added over the garage. One call turned into four scopes of work on the same property.

Ready to start

Lock your market.
Your calendar.
Our system.

15 minutes. We'll tell you whether your market is open and your operation is a fit.

Book a 15-Minute Call →

Reroofs On HomesWith Solar.

We bookthe consultation.Your phonerings.